ABOUT
My name is Stefanie and my story goes like this…
I have always been obsessed with cool and comfortable tees. Pretty much have worn a black crew, v-neck, or funny statement tee almost every day of my life. There is nothing better than a fabulously fitting and feeling t-shirt if you are a t-shirt lover, as myself.
Creating iconic boutiques in Georgia called Almanac, and selling every t-shirt out there in the contemporary market for years, I was not happy with any of them. If I liked the fit, I didn’t like the fabric and if I liked the fabric, I didn’t like the fit, so I decided to create my own and private label for my stores.
In 2004, I launched my newly designed t-shirt company Be-Tees at the 46th GRAMMY Awards and just kept it as a label for my stores. The following year, I opened wholesale and was selling to 40 stores in the USA.
In 2010, the crash impacted my business as well as a horrific manufacturing experience and forced me to reroute my career.
During the next year, while juggling Almanac and Be-Tees, I started a part-time sales position with Louis Vuitton. In 2012 I was hired by Valentino to be the store Director in Atlanta, which I did for 5 years. Then, I was asked to manage Jeffrey in Atlanta and started bringing Be-Tees back to life.
Making a debut in August 2017, Be-Tees made its way into the Gift Bags at Jeffrey Fashion Cares 25th Anniversary Fashion Show for both women and men. It was an exclusive t-shirt for Jeffrey. November 2018 Be-Tees was asked to participate in the LATIN GRAMMYs and returned to the GRAMMY Awards in 2020. Be-Tees is carried in stores across the country.
Starting out only as a ladies t-shirt company, today Be-Tees has expanded into the men’s market and is no longer just about a t-shirt. There are two divisions of Be-Tees, one being custom-designed items and one being about promoting the statement, Be Free Be Yourself.
Be-Tees is moving in the direction of a lifestyle brand for everyday living. I have found and created luxurious fabrics that not only feel great but look great too!!
The second thing I am obsessed and crazy about is jewelry. Starting at a young age wearing both sterling silver and gold, it was a no-brainer that I would sell it in my stores and now to designing pieces in 14kt that are chic and affordable.
I want to invite and welcome you to experience and step into the world of Be-Tees, so you too, can Be Free and Be Yourself.
Be Free. Be Yourself.
Call 404-295-6224. Email info@beteeslifestyle.com.